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About Red Espresso
Carl Pretorius, a self-confessed coffee junkie, knew he needed to cut down on his six-a-day espresso habit in order to reduce his caffeine intake and the negative impact it was having on his health. Not finding a suitable caffeine-free alternative (tea was too boring and decaf coffee a poor substitute) and wanting something to fulfill his need for espresso style - something short and intense that packed a punch and was fun to make so he set about the challenge of inventing something himself.
The obvious candidate was rooibos tea, a South African herbal tea which generations of South Africans have relied on for its infinite health benefits. It is immune-boosting, detoxing, age-defying and more. Carl wondered if all the goodness of this tea could be concentrated into a short, tasty, caffeine-free shot. Carl knew that the best coffee comes from the highest altitudes - where it grows more slowly and has a more concentrated flavour. He discovered a mountain estate run by one family who fitted the bill of consistently producing a particularly delicious crop. What followed was many months of experimentation until Carl and his team cracked how to grind and refine Rooibos in a natural way that would make it as potent as espresso, complete with crema and loaded with antioxidents.
Carl sums up what Red Espresso means to him:
In 2005, united in our belief in Rooibos as an alternative to coffee, we set about launching the world's first rooibos tea espresso. Today, what started out as the world's first tea espresso has expanded into many product formats of rooibos tea and healthy drink innovations - making Red Espresso a leader in the rooibos tea, specialty beverage and health & wellness industry.
Carl Pretorius, a self-confessed coffee junkie, knew he needed to cut down on his six-a-day espresso habit in order to reduce his caffeine intake and the negative impact it was having on his health. Not finding a suitable caffeine-free alternative (tea was too boring and decaf coffee a poor substitute) and wanting something to fulfill his need for espresso style - something short and intense that packed a punch and was fun to make so he set about the challenge of inventing something himself.
The obvious candidate was rooibos tea, a South African herbal tea which generations of South Africans have relied on for its infinite health benefits. It is immune-boosting, detoxing, age-defying and more. Carl wondered if all the goodness of this tea could be concentrated into a short, tasty, caffeine-free shot. Carl knew that the best coffee comes from the highest altitudes - where it grows more slowly and has a more concentrated flavour. He discovered a mountain estate run by one family who fitted the bill of consistently producing a particularly delicious crop. What followed was many months of experimentation until Carl and his team cracked how to grind and refine Rooibos in a natural way that would make it as potent as espresso, complete with crema and loaded with antioxidents.
Carl sums up what Red Espresso means to him:
In 2005, united in our belief in Rooibos as an alternative to coffee, we set about launching the world's first rooibos tea espresso. Today, what started out as the world's first tea espresso has expanded into many product formats of rooibos tea and healthy drink innovations - making Red Espresso a leader in the rooibos tea, specialty beverage and health & wellness industry.
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